You may wonder why you should invest in mobile apps. Well, here is the number of reasons: According to the International Telecommunications Union, currently about 35% of the population of India access the mobile Internet. Today, in this digital era, consumers want this type of source of interaction!
Using the mobile app, companies can make a greater presence in the lives of customers. As customers can interact anywhere anytime with a mobile phone connected to the Internet. And experienced marketing guys know that this kind of close, constant and interactive relationship can generate a significant impact on the results achieved.
So we decided to bring a list of 4 reasons for your company to offer a Mobile App to customers! Check it!
Why Your Company Should Offer a Mobile App to Customers
Enrich Your Database
Customers always leave clues of their interests, whether they are present in a physical store or e-commerce. These tracks are nothing but a data that can be used to build a customized marketing strategy. For example, when users exit an online shopping cart, they leave a number of clues about their interests and even the reason of stop buying.
A mobile app allows you to get more accurate information. You can track time spent on the app, Track the most viewed products, etc. With the help of Push Notification Clicks, you will be able to know the interest of your customers. Using these information, you can feed your CRM and create custom actions that generate greater engagement in consumers.
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A New Marketing Channel
Talking about the push notifications, which are instant campaigns sent via mobile to stimulate purchase. It is important to mention the importance of creating a new marketing channel and relationship with your target audience. Currently, campaigns on the internet has been increasingly predatory. Most of the companies already advertise their products in this way, either through sponsored links, display campaigns, or other formats.
On the other hand, there are few who invest in a mobile application. In addition to providing a more unique customer service to your customer, mobile apps can be essential to expand the marketing platforms, which can guarantee a ROI (Return On Investment). In addition, advertising actions on your App can be activated in days and times, strategic, according to customer behavior, that creates greater impact.
Uniqueness Sells Alone
Customers do not like the same things. After all, there are a number of competitors doing a very similar job on the internet. The difference is that, offering a mobile app to your customer will actually interfere with the choice of your customers. With the increasing number of mobile phones connected to the Internet, it is time to take that step before your competitors think about it!
Comfort, convenience, interactivity and, above all, uniqueness. These are the main advantages that you can get by offering a mobile app to your customer!
Service, Support and Relationship
Service is much more important than the price of a product. So, your company needs more effective medium of communication. You should already know what is our recommendation.
The Mobile Apps are a door for you to connect with your customers and get loyalty from it. And of course, greatly improves your sales and service!